There was once a time when creating a functional website was a job left to the professionals. Most small businesses would have to hire a web designer/programmer to develop a site for them, which usually will cost quite a bit of money depending on the amount of time spent. And then after all that, if they wanted to change or add new content they would have to contact the programmer to make the needed changes and trust me those changes aren’t done for free.

Well luckily for the “not-so technical” people there is now a web building platform called WordPress” that can help any business owner start up an easy-to-use website and the best part is that it’s free! WordPress was originally designed to use as a blog site, and many people today think that’s all it can be used for. However, that is hardly the truth today. With just a few alterations it can be used to run your website, with or without a “blog.”

WordPress has become more and more popular as a web-building tool due to its powerful Content Management System that allows you to control all the content on your site with just a click of the mouse. You can add your own photos, add new press releases, show off your services, and completely customize the look so it represents your brand. Since the WordPress interface is web-based, creating and editing pages can be done from anywhere with an Internet connection. So forget about going back and forth with a programmer and no need to shell out the extra cash. There are many reasons why you should use WordPress for your small business website and here are just a few top reasons.

User-friendly: If you don’t have the complex knowledge of HTML coding or hate editing in programs like Text Edit or Dreamweaver, then this is the thing for you.  WordPress allows you to easily update content on your site, create new pages or edit existing pages using a simple word-processing tool.

SEO Benefits: WordPress began as a blog site and many people found how beneficial blogging became for SEO (search engine optimization). There are a few changes you need to make, but there are many SEO benefits that WordPress provides for your business. You can add Keywords, links, add follow your progress using Google analytics.

Support: If you run into any technical problems, or need to add some very customized features, it is easy to receive support and programmers who can help you. And as the website administrator, you can grant various levels of access to others in your business, allowing them to contribute to the website/blog.

Blog: The blogging features in WordPress allow you to update your website/blog as often as you like. You can reach out to all your customers and have them subscribe to your RSS feed. It is also great for search engines and google crawlers, because they quickly pick up on new content.

There are many more features of a WordPress website  that make it more beneficial for your business than a typical “brochure-style” website. You can contact your local graphic designer for more information on how you can build your own website…for FREE!