I still remember the day Google came out! I was fascinated by just the thought of what it was capable of. I mean you type in a name, question, company, and boom there’s your answer. But have you ever wondered why Google can provide you with such good feedback? Or how it magically knew the rest of what you were typing in? Although Google provides us with millions of hits and pages of information we all typically check out the first ones we see. These sites are at the top because they are considered to be the most beneficial to your Google search. Well the magic behind ones site getting a higher ranking than another is a little something called SEO.
Search Engine Optimization (SEO) is a powerful web marketing technique that helps search engines like Google find and rank your website higher than the millions of other websites while trying to reply to your single search. SEO thus helps you get straight to the top so your site will be first to be noticed and will drive traffic in your direction. Having your site in SEO friendly format unfortunately wont just give you instant results over night. It’s often a long process and for many businesses it involves several components. Let’s take a look at some of these components.
- Assess and identify weaknesses for your website
- Work to rectify these problems as quickly as possible
- Decide on and form a long term strategy for increasing rankings, targeted traffic and finally conversions to your site from searches
Remember your company is only as good as the implementation of the changes for SEO. A solid strategy means nothing unless it is implemented and executed properly. If you have to make changes to your website you need to have a fairly flawless plan. So make sure you have people aboard your team that are familiar with SEO.
Make sure you understand who is going to make these changes, how fast they are going to be made and how often there are glitches in the system. Hopefully there are none. This will help predict the future of your business.
SEO is critical in driving traffic to your website. Understanding how it works and how your website is or isn’t working for you is vital. Companies like Moonstruck Marketing Group and Matched Marketing can help you achieve SEO results and assist you with any other marketing goals you have. They will be able to help you drive more traffic to your website and help grow your business straight to the top!
Photo by BLineMarketing on Flickr