Are you outsourcing the social media needs of your business to a specialty company? If yes, congratulations, you have made a terrific decision. If not, then find one, and find one quickly. Social media recognition is taking over the market and you do not want to be left behind.
If you already have a company managing your social media, good work! But, have you ever thought about what you can do for them?
Well, allow me to help you with that question. I am going to discuss five specific ways that you can help your outsourcing help you!
First of all, share. Give them information to promote! Are you going to attend a conference soon? Be part of a community outreach project? Did you host an event, then send pictures for them to share!
Next, you want to write down the small nuances of what is going on in your day to day life in the office. Why? Because you want your social media strategist to be able to know you, to understand the company, the product, the service. After all, your social media voice needs to be your own, even though you have hired a puppet.
Thirdly, give things away. Build relationships that aren’t forced! You need to focus on providing value and the best way to do that is to hand out guides, reports, eBooks. This process serves to build trust and establish credibility. Do you know what else it does? It establishes credibility with your potential clients, whom your social media strategist is diligently working to transform into your active customers. Wouldn’t you love to see a picture of a business owner giving away a book to a potential client come across your Twitter feed? Any bad vibes there? No.
Next, you need to synchronize your overall sales cycle. Your blog could be worthy of a Pulitzer Prize, but if your audience is left with nowhere to go when they are done reading it, what is the use? A good blog will be on the website, offering advice to remedy the issue at hand. If your blogs do not reflect something that you can improve to your client, then you need to rethink your blog topics.
Lastly, you need to provide feedback to your social media strategist. Have you noticed a significant increase in your web traffic? Then tell them so that they know they are doing it right. In addition, you need to know what challenges are being faced so that they can be remedied. Do you need a boost over a specific competitor? Then share that with your social media strategist so that they can focus on your needs.
I can promise you that your social media strategist wants you to be pleased. Moonstruck Marketing wants to help you be successful because, in turn, that makes us successful. See what we can do for you: http://ow.ly/qzuuv.