Typography is the art of print. We are surrounded by it every day. Typography includes anything in print; from books to public journals, posters to newspaper and just about anything else in between. It’s a combination between communication and artistic elements that creates a print that is pleasing and easy to interpret.
Typography must have clear communication and good design. Some fonts that are too small or pixelated or anything in the print that makes the item hard to read is not good typography. A successful usage of typography for a graphic design project is clear and legible. It not only adds to the message but also visually enhances the overall look of the project. Graphic designers work to achieve this by selecting the right fonts, the right lettering and the right print types.
Also taken into consideration is that the right lettering design has to be correctly chosen so that it will convey the indented purpose of the print. For example, wedding invitations usually have elegant and classic print because it is a celebrated occasion to announce, while newspaper’s usually have a straightforward, black font prints, because it is a more serious source of news and facts.
Typography, as said before, surrounds us every day. It is what gives us information, pleasure, enjoyment, greeting and announcements. Anything and everything can be created in print by the use of typography.