As technology continues to move faster than the speed of light it is important for businesses to develop new and more technical ways to market their companies. Although print media is still a very important and effective way to market your company, using the web to drive customer traffic and promote your products and services is the latest marketing trends. Here are some great marketing trends to follow to help grow your business.
QR Codes
2011 has seen a huge increase in the use of QR codes on everything from advertising campaigns to websites. A QR code is similar to a barcode that stores business information that can be read by smart devices to market your company. QR codes are made for quickly and easily linking to web content on smartphones so coupons, sales and news can be viewed wirelessly. We can expect to see a lot more QR codes in 2012!
Video Advertising
Marketing videos comes in many shapes and forms. Most people think of YouTube as the sole source of online video sharing. However, with cameras hooked up to our computers we are able to comminute with our consumers to promote online events, video newsletters, and even video presentations about your business and services. If you’re not learning about how to use video to grow your business online, it’s time to get started
Social Marketing
Social media sites are one of the top trends to market your business. By 2012, Facebook will reach 1 billion members, which is one quarter of the world’s population as members on one web site. So if you don’t have a Facebook page, now is the time to get one. Social media are not just for college kids and teens, but now businesses are using social media to connect to customers all over the world. And it’s not just Facebook. Twitter, Facebook, LinkedIn and others are helping to lead the way. Newsletter Integration with Social Media and Mobile Phones
HTML email Newsletters and Blogs
Having an email newsletter and blog site is a great way to reach out to your clients and followers. Many of the bloggers find newsletters very useful because they can share the favorite posts with readers or make them aware about the promotions and contests to readers. A newsletter is an easy way to keep track of useful content from your favorite blogs because bloggers prefer to share quality content via newsletters, which helps them to increase potential customers as well as traffic.