Large Company’s Branding Campaign

Gannett, which is the nation’s largest newspaper publisher and large owner of T.V. stations, will unveil on Monday March 7, 2011 its first corporate branding campaign.  Included in this new campaign will be a new logo.

One thing that is really special about this is that Gannet went outside looking for vendors, not ruling out small firms and business. This seems to be a trend on the heels of Starbucks doing the same.  This gives much credibility to the small marketing businesses.

Gannett is very powerful and is evolving into a “forward looking digital power.”

Gannett’s CEO Craig Dubow said to the public in regard to the new branding campaign, “It’s a reset for Gannett’s image.”

The USA TODAY has Gannett