redesigned logo Archives - Moonstruck Marketing

Re-branding Your Business Logo

As the times change and companies create new products we start to see business owners re-vamping and playing around with the possibilities of their logos. With news of the Starbucks Coffee 40th Anniversary logo redesign making headlines around the world, graphic designers are putting their heads together to see if they can come up with a new and winning design. It’s a great opportunity for any professional graphic designer to come up with a winning logo. By branding themselves with a re-designed logo that are keeping the business up-to-date and catching the attention of new clients.

The company is open to all outside graphic designers to submit their logo designs to see who can come up with the

September 27th, 2011|Branding and Identity, Moonstruck Marketing|

How Google Advertising Grows Business

Before Google first hit the scene in 1998 it’s hard to imagine how we searched out information on the web. However, web browsing technology has evolved so fast and we have the “Google Guys” to thank for it. Google receives more than 400 million queries a day and half a billion visitors. So how much do you think the logo of a big-time brand like Google is worth? Well, according to one recent estimate, the number might be around $120,483,800!

Known for their unique rotation of homepage logos, Google tends to spice things up with ever-changing renditions of their “famous” logo, including a seriously entertaining playable Pac-Man logo. Even I couldn’t help myself but play a game on the

September 6th, 2011|Branding and Identity|

Large Company’s Branding Campaign

Gannett, which is the nation’s largest newspaper publisher and large owner of T.V. stations, will unveil on Monday March 7, 2011 its first corporate branding campaign. Included in this new campaign will be a new logo.

One thing that is really special about this is that Gannet went outside looking for vendors, not ruling out small firms and business. This seems to be a trend on the heels of Starbucks doing the same. This gives much credibility to the small marketing businesses.

Gannett is very powerful and is evolving into a “forward looking digital power.”

Gannett’s CEO Craig Dubow said to the public in regard to the new branding campaign, “It’s a reset for Gannett’s image.”

The USA TODAY has Gannett

March 7th, 2011|Branding and Identity|

Starbucks Rebranding

Several weeks ago, Starbucks opened up its logo creation to all graphic designers across the world. What a tribute and acknowledgment to the talent and creativity that can be found in even the smallest of graphic designers. The company chose a winner and celebrated their 40^th birthday at the same time.

Why did Starbucks even decide to change their logo? It was based primarily on the theory that they needed to change their brand identity, whether it was pre-emptive or re-active, they did it. The main theory seemed that they felt their logo was a bit tired and the new competitors on the block seemed a lot cooler.

Starbucks knows that even by changing their logo, they would not

March 7th, 2011|Branding and Identity, Uncategorized|