marketing collateral Archives - Moonstruck Marketing

Graphic Design: Logo of the Day

Looking for some graphic design logo inspiration? Well lucky for you, because here is the logo of the day featured on LogoofTheDay.com. This logo was designed by Launchware, a web and software development agency in Bridgewater, Mass. The company wanted a new re-branded identity that was modern, yet unique. They wanted a logo that “causes a viewer to do a double-take and think twice before passing it by”. I love the simplicity and use of negative space, no pun intended! What do you think?

September 18th, 2012|Branding and Identity, Graphic Design|

Ten Of The Coolest Designed Olympics Posters

The Olympics is a event unlike any other event in which multi-nations are represented and each visual is culturally unique. As a graphic designer, I’m always looking forward to seeing the posters and other marketing material that are designed to reflect the hosting city and still capture the essence of the world. Here is a link I found on Lunatica Desnuda that shows ten of the most celebrated Summer Olympics posters of the modern era. The posters represent countries in Europe, Asia and the America and they date back from 1912 to 1992.

Click here to view more Olympic Posters!

August 1st, 2012|Branding and Identity, Graphic Design, Moonstruck Marketing|

How a Professional Profile Photo Can Help Your Business

Can you believe that just a few years ago, HR managers had no clue what prospective employees looked like until they walked into the interview? However, nowadays it is so easy to find out what someone looks like by searching their name and looking at their profiles on social network sites. In fact, statistics show that HR managers search out your LinkedIn account and let’s face it those who have a more professional headshot are more likely to get the job. The bottom-line is, if you don’t have a professional photo of yourself, than now is the time to get one.

Having a professional photo shoot doesn’t have to always mean having straight-faced, suit-and-tie, black and white picture

June 5th, 2012|Branding and Identity|

Time Saving Business Tips: How you can work faster

Have you ever caught yourself wishing there were more hours in the day so you could accomplish more? Well unfortunately for us, that’s never going to happen but there is something you can do to stretch the day to it’s fullest potential. Rather than make the work day longer just become faster at what you do. Now depending on what industry of business you are in you may find some things easier to do faster than others. But if you, like us graphic and web designers rely on being proficient on your computer to communicate, email, create presentations, than learning the shortcut commands on your keyboard will save you hours in the long-run! One of the things

May 31st, 2012|Uncategorized|

Top Fonts for Graphic Designers

When designing a creative piece of marketing material for a business, a graphic designer has to be able to pair the right fonts with the design to deliver the message as clearly as possible. However, a graphic designer has thousands of different fonts they can choose from. So how do they know what fonts to use when there are so many to choose from? Well, there are some particular fonts that are designed for certain types of projects and some that shouldn’t be used in others. For instance if you were designing a logo for a law firm you would want to use a font that’s strong, bold, and easy to read like “Trajan Pro”. And if

May 24th, 2012|Graphic Design|

Think Outside the Box: Designing Business Cards

A business card is an essential tool a business owner uses to share his/her contact information with potential clients. Most commonly, a typical business card is a white 3.5 x 2 inch with the basic company logo and how to reach you. But a business card should do more than just pass your information along. It should make a loud and bold statement. So if you want to get noticed and stand out from the rest of the cards than you have to think outside the “white box”.

But in today’s contemporary graphic design world, people are moving away from the conventional business card and trying out new mediums and looks. Anything from plastic to recycled paper to

May 1st, 2012|Branding and Identity|

Great Business Tips for Facebook Success

Facebook is a great way to connect with friends, family, and co-workers around the world. Although it was designed as a top social media site it has become a highly effective business tool.

According to BizBest.com, an estimated 42% of small businesses in the U.S. now have a Facebook page. And about 70% of small businesses overall plan to use social media this year. It’s great for marketing your products and services, share contacts, and connecting with your customers. Here are some smart ways your business can use Facebook to their advantage.

Avoid the “business hours” trap

Most businesses post content to their Facebook pages during the middle of the day (roughly 10 am to 4 pm). But that’s not

April 5th, 2012|Moonstruck Marketing|

Marketing Tips For Every Start-Up Business

In recent times, many people have stepped away from working for someone else and have decided to begin a business of their own. Owning and operating your own start-up business is something many people strive for yet many face obstacles along the way. Although the concept may come easily to you, there are many hurdles to jump before success can be achieved. Here are some tips to follow so you can start up your own business and achieve your goals and ultimately your dream business.

Go Where Your Customers Are

While trade shows, social media coverage and other outlets are important; nothing beats face-to-face customer interaction. If you’re using social media and your customers are too, make sure you’re

March 24th, 2012|Moonstruck Marketing|

Graphic and Web Design Competitions and Contests

If you are a graphic designer, web designer, or just plain creative you may be interested in checking out some design competitions to help showcase and recognize your artwork. Below is a few of the many design competitions and how you can be a part of it. It’s not only great for networking, and inspiration, but you never know where your next big opportunity awaits!

Harpers Wine and Spirit 2012 Design Awards

Harpers Wine and Spirit is calling for entries to its 2012, Design Awards. The awards are aimed at businesses that have recently re-designed or launched their drinks brand, or to agencies that represent a well-designed and innovative product.

The Design Guild Mark 2012

The Furniture Makers’ Company are calling

February 23rd, 2012|Branding and Identity, Graphic Design, Moonstruck Marketing|

Quick Tips That Businesses Use to Grow SEO

Creating an SEO friendly site is no longer a costly and extremely time consuming project of the past. Nowadays, most people are able to build up their business websites SEO rating proficiently all by themselves. Simply by taking 15 minutes out of your day you too can do a lot to the search engine optimization marketing success of your site.

Here are some great quick tips that you can do to grow your SEO!

Always design your web site considering SEO. Make sure your web designer and graphic designer understand SEO and what you hope to achieve from it. Remember Google Spiders can crawl text and content from pages, but it won’t pick up on Flash and images.

Optimize the

February 21st, 2012|Branding and Identity, Moonstruck Marketing|