marketing Archives - Moonstruck Marketing

Successful Email Marketing Tips

Putting together an email marketing campaign is a great way to reach out to clients and share information with them. But with the average business owner receiving so many emails on a daily basis, it is important that yours doesn’t get lost in with all the others. Here are some great tips on email marketing and how you can make your next email campaign get you the results you’re looking for.

Don’t Cram Everything Into Your Email

If you’re sending an email or newsletter you may have a lot of information you want to feature in the message. But the more information you pack into an email, the higher the chance the recipient’s eyes will simply skim right over

June 11th, 2012|Moonstruck Marketing|

Great Business Tips for Facebook Success

Facebook is a great way to connect with friends, family, and co-workers around the world. Although it was designed as a top social media site it has become a highly effective business tool.

According to BizBest.com, an estimated 42% of small businesses in the U.S. now have a Facebook page. And about 70% of small businesses overall plan to use social media this year. It’s great for marketing your products and services, share contacts, and connecting with your customers. Here are some smart ways your business can use Facebook to their advantage.

Avoid the “business hours” trap

Most businesses post content to their Facebook pages during the middle of the day (roughly 10 am to 4 pm). But that’s not

April 5th, 2012|Moonstruck Marketing|

How Graphic Designers Deliver Success with Print marketing for your Business

There is a new theme in the graphic design business and it’s called “Print Delivers.” Recently, big companies such as Eastman Kodak, The United States Post Office, and the Print Council got together and met at the University of Dayton Arena for the patented “Print Delivers” event.

The purpose of the meeting was to emphasize how print is not only important in marketing your business but how it allows businesses to reach out to consumers. The goal was to spread the word amongst consumers that graphic designers don’t just put ink on paper. Instead they create a recognizable brand for your company or business to represent your products and services. By creating corporate packages that include business cards,

August 16th, 2011|Branding and Identity, Graphic Design, Moonstruck Marketing|

Logos and Branding Power

“I want to build a brand for my business…all I need is a logo.” This is the common misconception running in the minds of many clients who are looking to brand their business. They misconstrue a brand for a mere symbol, logo or a trademark used on a signboard outside the company gate. However the reality is otherwise. The logo designing is just a minor part of entire branding process. It’s an important part but not the total part. A brand is what separates large corporate giants from their small scale competitors. So depending on what your goals are, you might consider logo design and branding.

Picture this…you have never heard of McDonald’s before (just assume for a

May 26th, 2011|Branding and Identity|