corporate identity Archives - Moonstruck Marketing

Graphic Design: Logo of the Day

Looking for some graphic design logo inspiration? Well lucky for you, because here is the logo of the day featured on LogoofTheDay.com. This logo was designed by Launchware, a web and software development agency in Bridgewater, Mass. The company wanted a new re-branded identity that was modern, yet unique. They wanted a logo that “causes a viewer to do a double-take and think twice before passing it by”. I love the simplicity and use of negative space, no pun intended! What do you think?

September 18th, 2012|Branding and Identity, Graphic Design|

How a Professional Profile Photo Can Help Your Business

Can you believe that just a few years ago, HR managers had no clue what prospective employees looked like until they walked into the interview? However, nowadays it is so easy to find out what someone looks like by searching their name and looking at their profiles on social network sites. In fact, statistics show that HR managers search out your LinkedIn account and let’s face it those who have a more professional headshot are more likely to get the job. The bottom-line is, if you don’t have a professional photo of yourself, than now is the time to get one.

Having a professional photo shoot doesn’t have to always mean having straight-faced, suit-and-tie, black and white picture

June 5th, 2012|Branding and Identity|

Why WordPress Will Work For Your Business Website

Let’s face it, building a website can be a tricky thing especially if you don’t really know exactly what your doing. So one of the main reasons why I love WordPress sites is that not only does it make websites easy to build, but it’s simple to manage and my clients can make changes to it without needing hours and hours of training. WordPress was designed to make the management of your site easy and that is exactly what it does. Because it’s so easy to use it has climbed to the top of the ladder and there are now over 20 million websites that that are WordPress based. WordPress websites have endless capabilities that allow you

November 17th, 2011|Branding and Identity, Moonstruck Marketing|

How Marketing Collateral Can Help Your Business Succeed.

You may not think that a completely web-based Internet business requires marketing collateral, but they actually do. In fact, most all businesses require some form of marketing collateral in one way or another to succeed. Your marketing collateral can be a significant factor of how your business is perceived by clients and customers. This is why it is important to plan carefully, and to have a clear message and the right type of designers and vendors to help make your business communicate the best way for your brand.

When most people start up a new business one of the first things they think they will need printed are business cards. Well here is a list of other types

October 25th, 2011|Branding and Identity|

Top Reasons to use the iCloud

In the past 10 years we have seen a multitude of high-tech products released by Apple that have changed the way we live our lives. First we had the iMac computer where we could download music, share files, and export movies, but it didn’t end there. We soon stocked up our offices with iPods, iPhones, iTouches, and iPads to simplify travel, organization, and communication. But with all these devices to make our lives easier we ended up consuming our time syncing all our files to each device. Well, thankfully Apple has found the solution to this problem and it’s called the iCloud.

The iCloud, which is set to premiere this fall, will enable you with the

September 8th, 2011|Branding and Identity, Moonstruck Marketing|

How Graphic Designers Deliver Success with Print marketing for your Business

There is a new theme in the graphic design business and it’s called “Print Delivers.” Recently, big companies such as Eastman Kodak, The United States Post Office, and the Print Council got together and met at the University of Dayton Arena for the patented “Print Delivers” event.

The purpose of the meeting was to emphasize how print is not only important in marketing your business but how it allows businesses to reach out to consumers. The goal was to spread the word amongst consumers that graphic designers don’t just put ink on paper. Instead they create a recognizable brand for your company or business to represent your products and services. By creating corporate packages that include business cards,

August 16th, 2011|Branding and Identity, Graphic Design, Moonstruck Marketing|

Graphic Design Tips to Socially Reward My Online Customers

As online companies expand and gain a strong online presence it becomes challenging to keep you customers wanting more. By having new marketing tactics can help grow your customer base and keep them coming back for more. One of the easiest tactics you can do is to offer your online customers some type of reward for their contribution. Studies have shown that people are easily enticed by some type of small reward or participation and are willing to offer their advice in return for a small piece of the pie. Social media and online communities are the perfect platforms for a customer rewards proposal, and can offer new possibilities to business owners in any field.

Here are some

July 21st, 2011|Branding and Identity, Moonstruck Marketing|

Using Typography to Enhance you Graphic Design Work

Typography is the art of print. We are surrounded by it every day. Typography includes anything in print; from books to public journals, posters to newspaper and just about anything else in between. It’s a combination between communication and artistic elements that creates a print that is pleasing and easy to interpret.

Typography must have clear communication and good design. Some fonts that are too small or pixelated or anything in the print that makes the item hard to read is not good typography. A successful usage of typography for a graphic design project is clear and legible. It not only adds to the message but also visually enhances the overall look of the project. Graphic designers work

July 14th, 2011|Uncategorized|

How your Freelance Graphic Designer can help Brand your Business

Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”. No matter the size, every successful business is grounded on a recognizable, appealing and unique brand. What branding does is it creates a mental link where people can associate a product or service with that brand. Having a unique and recognizable brand is the key to the success of any business undertaking. Not only is branding the company’s symbol, it is also the company’s face to the world; thus, a business without a brand is a business without a face.

For instance, when most people think of coffee they think of Starbucks. With stores

July 5th, 2011|Branding and Identity, Moonstruck Marketing|

Marketing and Advertising Success

Business success relies heavily on marketing and advertising. Developing marketing collateral is an important component of marketing and advertising. Brochures demonstrate and represent a business’s brand and offer potential customers the opportunity and ability to see what you do and the services and goods you can provide for them. Whether you are running a small business from home or a large company, you will find that you will always have a need for brochures and other marketing collateral.

When deciding on a brochure for your business it is best to work with a professional designer. There are a number of reasons for this. Consider the fact that a brochure is going to be one of your biggest investments

May 31st, 2011|Branding and Identity, Moonstruck Marketing|