campaign Archives - Moonstruck Marketing

How Graphic Designers Deliver Success with Print marketing for your Business

There is a new theme in the graphic design business and it’s called “Print Delivers.” Recently, big companies such as Eastman Kodak, The United States Post Office, and the Print Council got together and met at the University of Dayton Arena for the patented “Print Delivers” event.

The purpose of the meeting was to emphasize how print is not only important in marketing your business but how it allows businesses to reach out to consumers. The goal was to spread the word amongst consumers that graphic designers don’t just put ink on paper. Instead they create a recognizable brand for your company or business to represent your products and services. By creating corporate packages that include business cards,

August 16th, 2011|Branding and Identity, Graphic Design, Moonstruck Marketing|

How your Freelance Graphic Designer can help Brand your Business

Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”. No matter the size, every successful business is grounded on a recognizable, appealing and unique brand. What branding does is it creates a mental link where people can associate a product or service with that brand. Having a unique and recognizable brand is the key to the success of any business undertaking. Not only is branding the company’s symbol, it is also the company’s face to the world; thus, a business without a brand is a business without a face.

For instance, when most people think of coffee they think of Starbucks. With stores

July 5th, 2011|Branding and Identity, Moonstruck Marketing|

Large Company’s Branding Campaign

Gannett, which is the nation’s largest newspaper publisher and large owner of T.V. stations, will unveil on Monday March 7, 2011 its first corporate branding campaign. Included in this new campaign will be a new logo.

One thing that is really special about this is that Gannet went outside looking for vendors, not ruling out small firms and business. This seems to be a trend on the heels of Starbucks doing the same. This gives much credibility to the small marketing businesses.

Gannett is very powerful and is evolving into a “forward looking digital power.”

Gannett’s CEO Craig Dubow said to the public in regard to the new branding campaign, “It’s a reset for Gannett’s image.”

The USA TODAY has Gannett

March 7th, 2011|Branding and Identity|