branding Archives - Moonstruck Marketing

Graphic Design: Logo of the Day

Looking for some graphic design logo inspiration? Well lucky for you, because here is the logo of the day featured on LogoofTheDay.com. This logo was designed by Launchware, a web and software development agency in Bridgewater, Mass. The company wanted a new re-branded identity that was modern, yet unique. They wanted a logo that “causes a viewer to do a double-take and think twice before passing it by”. I love the simplicity and use of negative space, no pun intended! What do you think?

September 18th, 2012|Branding and Identity, Graphic Design|

Think Outside the Box: Designing Business Cards

A business card is an essential tool a business owner uses to share his/her contact information with potential clients. Most commonly, a typical business card is a white 3.5 x 2 inch with the basic company logo and how to reach you. But a business card should do more than just pass your information along. It should make a loud and bold statement. So if you want to get noticed and stand out from the rest of the cards than you have to think outside the “white box”.

But in today’s contemporary graphic design world, people are moving away from the conventional business card and trying out new mediums and looks. Anything from plastic to recycled paper to

May 1st, 2012|Branding and Identity|

Top Tips For Naming Your Business

Deciding on a good brand name for your business is imperative when starting up your business. The best brand name is the one that can travel around the world easily and without any language or trade names problems. You need to choose a name which is broad enough to give your business enough room to grow and expand. And most importantly a brand name should convey you business message is an understandable and clear way.

So here are some great tips to keep in mind when naming your business or product or service.

Make it easy to spell

Ideally your name should only need to be spelt once to a new client. Names that are difficult to spell should be

April 26th, 2012|Branding and Identity|

Top Business Online Marketing Tips and Tactics for Cyber Shopping!

Black Friday is known as one of the busiest shopping days in the United States totaling well over $50 billion in sales and seeing a whopping 226 million customers in the doors. But in recent years with all the best online deals on the Internet it’s no wonder why 83% of consumers say they prefer shopping online over visiting crowded stores during Black Friday. Cyber Monday has given Black Friday a run for the money.

And a new study shows that 65% of online shoppers to search out products and buying well before Cyber Monday. So it is a must for top companies to market their produce and services early. Here are some top tips and tactics companies

December 1st, 2011|Branding and Identity, Moonstruck Marketing|

Re-branding Your Business Logo

As the times change and companies create new products we start to see business owners re-vamping and playing around with the possibilities of their logos. With news of the Starbucks Coffee 40th Anniversary logo redesign making headlines around the world, graphic designers are putting their heads together to see if they can come up with a new and winning design. It’s a great opportunity for any professional graphic designer to come up with a winning logo. By branding themselves with a re-designed logo that are keeping the business up-to-date and catching the attention of new clients.

The company is open to all outside graphic designers to submit their logo designs to see who can come up with the

September 27th, 2011|Branding and Identity, Moonstruck Marketing|

Top Skills Every Web Designer Should Have

– HTML SKILLS– Which stands for “Hyper Text Mark-up Language”. Having a good understanding of HTML programming is essential for website design, and although not the easiest thing to master it becomes second nature to most experienced website designers. HTML is known for being the most fundamental of the web technologies.

– CSS – Which stands for “Cascading Style Sheets”. This gives you the ability to reduce your file sizes and loading times and will increase performance in search engines to represent your design when using CSS. Being able to manipulate CSS is certainly one of the most valuable skills in the industry.

– PHP – Which stands for “Hyper-text Preprocessor”. Is regarded as the webs number one choice for

September 22nd, 2011|Branding and Identity, Moonstruck Marketing|

Top Reasons to use the iCloud

In the past 10 years we have seen a multitude of high-tech products released by Apple that have changed the way we live our lives. First we had the iMac computer where we could download music, share files, and export movies, but it didn’t end there. We soon stocked up our offices with iPods, iPhones, iTouches, and iPads to simplify travel, organization, and communication. But with all these devices to make our lives easier we ended up consuming our time syncing all our files to each device. Well, thankfully Apple has found the solution to this problem and it’s called the iCloud.

The iCloud, which is set to premiere this fall, will enable you with the

September 8th, 2011|Branding and Identity, Moonstruck Marketing|

How Graphic Designers Deliver Success with Print marketing for your Business

There is a new theme in the graphic design business and it’s called “Print Delivers.” Recently, big companies such as Eastman Kodak, The United States Post Office, and the Print Council got together and met at the University of Dayton Arena for the patented “Print Delivers” event.

The purpose of the meeting was to emphasize how print is not only important in marketing your business but how it allows businesses to reach out to consumers. The goal was to spread the word amongst consumers that graphic designers don’t just put ink on paper. Instead they create a recognizable brand for your company or business to represent your products and services. By creating corporate packages that include business cards,

August 16th, 2011|Branding and Identity, Graphic Design, Moonstruck Marketing|

Graphic Design Tips to Socially Reward My Online Customers

As online companies expand and gain a strong online presence it becomes challenging to keep you customers wanting more. By having new marketing tactics can help grow your customer base and keep them coming back for more. One of the easiest tactics you can do is to offer your online customers some type of reward for their contribution. Studies have shown that people are easily enticed by some type of small reward or participation and are willing to offer their advice in return for a small piece of the pie. Social media and online communities are the perfect platforms for a customer rewards proposal, and can offer new possibilities to business owners in any field.

Here are some

July 21st, 2011|Branding and Identity, Moonstruck Marketing|

Using Typography to Enhance you Graphic Design Work

Typography is the art of print. We are surrounded by it every day. Typography includes anything in print; from books to public journals, posters to newspaper and just about anything else in between. It’s a combination between communication and artistic elements that creates a print that is pleasing and easy to interpret.

Typography must have clear communication and good design. Some fonts that are too small or pixelated or anything in the print that makes the item hard to read is not good typography. A successful usage of typography for a graphic design project is clear and legible. It not only adds to the message but also visually enhances the overall look of the project. Graphic designers work

July 14th, 2011|Uncategorized|