Using LinkedIn as part of your marketing strategy? Consider how a professional graphic designer might improve your success odds.
Today, LinkedIn’s 253 million members post a ton of content, from profiles and home page posts to status updates and group discussions. The 2013 introductions of revamped Company pages and University pages ramped up content publishing efforts on the professional networking platform. Recently introduced, the new Showcase Pages create space for even more content.
But think about it…how much material do you read on LinkedIn (on anywhere) without an image to draw you in? Probably not much. In fact, the right images separate the Influencers from the rest of the crowd. Images are indeed powerful, and hiring a savvy graphic design firm can really help you stand out.
The Key to Top-Notch Visual Content
The key is effective utilization of visual content such as sharp logos, engaging banners, shareable infographics, and much more, especially in groups and on Company and University pages.
Exactly how a can a graphic designer and visual content positively contribute to your LinkedIn marketing strategy? Here are 4 meaningful ways:
1. You’ve heard the phrase “A picture is worth a thousand words”? The idea is not new. It was voiced by a character in Ivan S. Turgenev’s 1862 novel Fathers and Sons – “The drawing shows me at one glance what might be spread over ten pages in a book.” Yes, even 152 years ago, pictures sold products. Visual content gets attention, allowing readers to better grasp your brand’s identity, and creating a human connection that translate the brand experience into brand loyalty.
2. Images drive attention, but better still, they drive engagement. A Simply Measured report on Facebook engagement one month after the introduction of timelines revealed a 46% increase in post views, and a 65% in overall engagement with videos and photos. Now imagine the success of your LinkedIn advertising campaign when stunning images are incorporated into your marketing strategy amidst all of those words.
3. The glut of information available on the Internet translates to about 3 seconds in which to catch a reader’s eye. Rather than overwhelming readers with words, visual content – charts, graphs, and infographics – compile data, stats and information into visual representations that highlight the most meaningful points and emphasize critical takeaways.
4. Brand websites get more referral traffic from LinkedIn, creating a direct link from the prospect to the website.
The right visual content used in the right way on your LinkedIn profile and Company page will bring more customers to your virtual doorstep. Isn’t it time you began telling a more compelling brand story?