“I want to build a brand for my business…all I need is a logo.” This is the common misconception running in the minds of many clients who are looking to brand their business. They misconstrue a brand for a mere symbol, logo or a trademark used on a signboard outside the company gate. However the reality is otherwise. The logo designing is just a minor part of entire branding process. It’s an important part but not the total part. A brand is what separates large corporate giants from their small scale competitors. So depending on what your goals are, you might consider logo design and branding.
Picture this…you have never heard of McDonald’s before (just assume for a moment). You are unaware of the corporation and what it has to offer to you. Now imagine… if you pass by a ‘Golden arches’ logo in an ad or a billboard, would you be amazed by it? Certainly not I presume? Now coming back to reality, since famous brands like McDonalds has actively communicated their logo and established its connection with the company, which is why you have a strong awareness about it. That strong perception created in the minds of customers is the brand that has been established. And the logo certainly helps.
This is the biggest fallacy of branding made by many business owners and entrepreneurs. Brand is not just a mark or a symbol that you put on your company sign board. On the contrary, a brand leaves a mark on your customer that is eternal and everlasting. And this does begin with the Logo.
Another major distinction between a logo and a brand is their focus span. Logos illustrates what a company stands for, what it has to offer and what is its purpose of existence. In contrast, a brand has strategic focus. It depicts a vision of the firm as to what the brand will be and what it promises to its customers in the future.
A logo design is a visual representation of any company or business. It vividly projects the mesas age of the company’s existence in the industry. And this is important. A brand goes one step further in protecting the image of the firm. Whatever you establish through your logo design is protected by your brand. The gap logo fiasco is a perfect example in this case. The company decided on a redesigned logo but failed badly in front of their customers. However, their longstanding brand power protected them from severe damage.
To wrap it up in a nutshell, logos lay the foundation of a brand but are not entirely sufficient to establish their presence. Brand marketing does not simply end on a logo design. They must be thoroughly communicated and inculcated in order to be recognized. But a logo design is a good and must place to start. Moonstruck Marketing Group can help you with both logo design and branding as they are equally important in running any successful business or company.