Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”. No matter the size, every successful business is grounded on a recognizable, appealing and unique brand. What branding does is it creates a mental link where people can associate a product or service with that brand. Having a unique and recognizable brand is the key to the success of any business undertaking. Not only is branding the company’s symbol, it is also the company’s face to the world; thus, a business without a brand is a business without a face.
For instance, when most people think of coffee they think of Starbucks. With stores scattered on nearly every street corner, name recognition has played a vital role in this coffee giant’s success.
By delivering your message clearly through branding, customers become clients. Creating credibility is important to any business. Creating a connection between the product and the clientele is also a result of branding. And finally branding helps motivates buyers. By developing a connection between products and clients, the brand can be a good motivator for clients to continue to purchase products and/or services.
With regard to branding we have to take into account the internet. Several studies have determined that approximately 80 percent of all internet sessions begin with a search. Therefore, in order to increase your brand awareness, you must take the steps necessary to rank well on search engines. Recent research indicates that users click on first page search engine results 62 percent of the time and on the results within the first 3 pages 90 percent of the time. These statistics make it abundantly clear how important it is for a company to use search engine optimization to perform well in search engines. This is in direct relation to branding.
Whether you are looking to create a new campaign to market you company or want to expand your brand Moonstruck Marketing Group, located in Tampa Florida, can help you with all your marketing and branding needs.