You may not think that a completely web-based Internet business requires marketing collateral, but they actually do. In fact, most all businesses require some form of marketing collateral in one way or another to succeed. Your marketing collateral can be a significant factor of how your business is perceived by clients and customers. This is why it is important to plan carefully, and to have a clear message and the right type of designers and vendors to help make your business communicate the best way for your brand.
When most people start up a new business one of the first things they think they will need printed are business cards. Well here is a list of other types of marketing collateral to consider for your business to help grow and reach your business goals.
Brochures: Usually printed on 8 1/2 x 11 paper folded in thirds or 8 1/2 x 14 paper folded in quarters. Brochure contents range from information about your company to specific product features and benefits. It may be appropriate to place all of this information in one brochure or to create a multitude of brochures for individual products.
Flyers: Usually single sheets printed front and back, and used for inexpensive distribution. Flyers are frequently used to announce a sale, promotion or other limited-time event.
Direct mail: Advertising pieces that vary in shapes and sizes that follow standard mailing requirements. A direct mail package may include a marketing letter and/or brochure. Typical recipients of direct mail are customers, vendors or clients on mailing lists the business has developed.
Marketing Promos: Usually included with direct mail pieces, may be used as a written introduction or follow-up to a sales call.
Publications / Catalogs: Usually vary in length from just a few pages to hundreds of pages. They typically showcase products through photographs or images and provide product descriptions and prices.
At Moonstruck Marketing Group, we offer small businesses everything they need to stand out and get noticed during these tough competitive times. We will help you brand your entire business so that your business is easily recognized, eye-catching, and drives revenue. We can help you create logos, business cards, brochures, letterheads, note pads, flyers, even websites. We offer different plans to fit different budgets. We understand that your business is very important and branding your business is the key to success.