I’m sure we’ve all heard the phrase “you can’t judge a book by its cover”. Well, the truth is, most people’s decisions and choices are affected by the overall appearance of a product. So that is why it is vital to have creative and well-produced packaging for a product. Let’s face it, most toothpastes are all made out of the exact same ingredients and the ones that are taken off the shelf first are usually the ones in the best packaging. Below is an article I found on designer-daily.com that shows some of the best products on the market. Enjoy!