As online companies expand and gain a strong online presence it becomes challenging to keep you customers wanting more. By having new marketing tactics can help grow your customer base and keep them coming back for more. One of the easiest tactics you can do is to offer your online customers some type of reward for their contribution. Studies have shown that people are easily enticed by some type of small reward or participation and are willing to offer their advice in return for a small piece of the pie. Social media and online communities are the perfect platforms for a customer rewards proposal, and can offer new possibilities to business owners in any field.
Here are some ways you can reward your customers while marketing your business and growing your brand.
– Using your social media outlets to reward your customers
All companies should use social media outlets like Facebook, Twitter, and LinkedIn to reach out to their customers directly to market their business. This is a great place to gain useful marketing tips from them directly by simply offering a small reward. For instance, if you would like your customers to sign up for your weekly newsletter offer the first 10 people a iTunes gift card and watch how many responses you receive. Although it requires a minimal expense, the price is completely worth the payoff. This is also a great place to put your logo and brand on your business Facebook page and show off your services to all your customers.
– Taking the time to say “Thank You” to all your customers
This has got to be one of the easiest ways of rewarding customers. Sometimes all it takes for your customers to feel appreciated and wanting to return is by simply saying “Thank You for your Business”. It doesn’t take much but is one of the best ways to retain clientele. Have a professional graphic designer create a simple “thank you” card you can mail out to your contacts and put a coupon inside offering a discount. Or have a web designer can help you build an interactive HTML email to say “thanks” and offer them 10% off on their next purchase. This not only shows your gratitude to your clients but will leave them with a positive vision of how you handle your business.
– Have your customers help design products and reward them for suggestions and ideas
Many companies like Starbucks, Coca-Cola, and McDonald’s have spread marketing campaigns that allow there customers to share their input on what their next product should be. Since they will be the ones you target and they will consume your product it is great to get their advice and hear their thoughts. By having a vote or taking a poll, your can receive expert marketing advice directly from the source. You can even offer them to help name, design, create, or brand the product or service. When companies care about what their customers think, it builds a loyalty with them and keeps them coming back in the door.
– Offering digital discounts and custom coupons to online shoppers
With discount sites like Groupon popping up everywhere, consumers are not only hungry for discounts, but they’re beginning to expect them on all the websites they check. Offering discounts, exclusive offers, and coupons is nothing new, but by making it a focused effort for your online audience it can drive traffic to your site which not only helps build your business but also help improve your SEO ranking. By creating a coupon offering your customer a discount or freebie you will not only have that customer coming back for more but drive revenue while building a stronger corporate identity.