Semantic Search: The Newest Approach to SEO

Once upon a time, keywords were the Holy Grail for achieving page rank within Google searches. If a user searched for “Moonstruck Marketing”, Google didn’t know if the user was searching for a website, a person, or something else. The ‘bots would simply scan words and letters to statistically analyze the search the way it occurred in a certain order on the web page – the page title, the page URL, etc. – and Google would return the top 10 links matching the user’s search, with number 1 being the best match, and so on.

What was missing from this type of analysis was the human element.

Enter semantic search, a more sophisticated technology that determines, not just the

Why You Need a Graphic Designer for Real LinkedIn Success

Using LinkedIn as part of your marketing strategy? Consider how a professional graphic designer might improve your success odds.

Today, LinkedIn’s 253 million members post a ton of content, from profiles and home page posts to status updates and group discussions. The 2013 introductions of revamped Company pages and University pages ramped up content publishing efforts on the professional networking platform. Recently introduced, the new Showcase Pages create space for even more content.

But think about it…how much material do you read on LinkedIn (on anywhere) without an image to draw you in? Probably not much. In fact, the right images separate the Influencers from the rest of the crowd. Images are indeed powerful, and hiring a savvy graphic

Where is Your Keyword List? If You Don’t Have One…Read On!

If you are interested in marketing your business online, I’m sure that you have seen the surge in articles heralding the importance of generating original content in addition to having a solid content marketing strategy in place.

Having consistently updated content published on your site is crucial to getting more traffic from social media sites and search engines while creating a power of influence over your visitors.

I’m sure that this is where you might think we would start talking about how to write blogs and market them.  This is not the case.

What I want to talk about here is what you need to do BEFORE you put pen to paper (do people still do that?) and begin formulating