Graphic Design Archives - Moonstruck Marketing

Designing with Print in Mind

Print design is a vital part of attracting new customers and establishing your brand. A tool that promotes growth and aids in spreading your message obviously must make an excellent first impression on whoever’s hands it lands in. This is why we place such an emphasis on designing specifically for print at Moonstruck Marketing.

Decoding unfamiliar jargon is the last thing any professional wants to add to his or her to-do list. Every business needs printed materials, but this often comes with a tedious process and a hefty price tag. We get it- you need results, and we can deliver. Moonstruck takes the stress out of print design.

Ask us about different print options to make your piece stand

May 6th, 2019|Graphic Design, Moonstruck Marketing, Print|

Why You Need a Graphic Designer for Real LinkedIn Success

Using LinkedIn as part of your marketing strategy? Consider how a professional graphic designer might improve your success odds.

Today, LinkedIn’s 253 million members post a ton of content, from profiles and home page posts to status updates and group discussions. The 2013 introductions of revamped Company pages and University pages ramped up content publishing efforts on the professional networking platform. Recently introduced, the new Showcase Pages create space for even more content.

But think about it…how much material do you read on LinkedIn (on anywhere) without an image to draw you in? Probably not much. In fact, the right images separate the Influencers from the rest of the crowd. Images are indeed powerful, and hiring a savvy graphic

January 24th, 2014|Graphic Design, Moonstruck Marketing, Online Marketing, Social Media, Uncategorized|

Graphic Design: Logo of the Day

Looking for some graphic design logo inspiration? Well lucky for you, because here is the logo of the day featured on LogoofTheDay.com. This logo was designed by Launchware, a web and software development agency in Bridgewater, Mass. The company wanted a new re-branded identity that was modern, yet unique. They wanted a logo that “causes a viewer to do a double-take and think twice before passing it by”. I love the simplicity and use of negative space, no pun intended! What do you think?

September 18th, 2012|Branding and Identity, Graphic Design|

Ten Of The Coolest Designed Olympics Posters

The Olympics is a event unlike any other event in which multi-nations are represented and each visual is culturally unique. As a graphic designer, I’m always looking forward to seeing the posters and other marketing material that are designed to reflect the hosting city and still capture the essence of the world. Here is a link I found on Lunatica Desnuda that shows ten of the most celebrated Summer Olympics posters of the modern era. The posters represent countries in Europe, Asia and the America and they date back from 1912 to 1992.

Click here to view more Olympic Posters!

August 1st, 2012|Branding and Identity, Graphic Design, Moonstruck Marketing|

Special Techniques and Finishing Touches for Business Cards

We all know that a true masterpiece is only complete once the finishing touches have been added. So when you are designing your business cards and you are ready to have them printed ask yourself: Have you added on the finishes touches you desire? Creatively designed business cards can stand on their own but did you know that there are a variety of special techniques and finishing touches you can add to your card to really wow your audience.

Here are a couple of special technques you can add to your next graphic design project:

SPOT UV COATING

This special finish is achieved by applying a clear varnish to an area of the card that you want to draw the

June 19th, 2012|Graphic Design|

Top Fonts for Graphic Designers

When designing a creative piece of marketing material for a business, a graphic designer has to be able to pair the right fonts with the design to deliver the message as clearly as possible. However, a graphic designer has thousands of different fonts they can choose from. So how do they know what fonts to use when there are so many to choose from? Well, there are some particular fonts that are designed for certain types of projects and some that shouldn’t be used in others. For instance if you were designing a logo for a law firm you would want to use a font that’s strong, bold, and easy to read like “Trajan Pro”. And if

May 24th, 2012|Graphic Design|

WHY CAN’T I USE AN IMAGE FROM THE WEB FOR PRINT?

Have you ever downloaded a picture off the Internet and printed it only to find it blurry and pixilated. Although using pictures found on the internet is easy and free, many people aren’t aware that it will not only result in poor quality but most of the time it is also illegal to download most images.

The main reason the images look so blurry is due to the low resolution (level of detail). In print projects, resolution is key. If the image that you use doesn’t have high enough resolution, they will appear fuzzy or blurry. Most professional printers require a minimum of 300 dpi for all images at the final print size. DPI, which stands for “Dots

March 6th, 2012|Graphic Design|

Graphic and Web Design Competitions and Contests

If you are a graphic designer, web designer, or just plain creative you may be interested in checking out some design competitions to help showcase and recognize your artwork. Below is a few of the many design competitions and how you can be a part of it. It’s not only great for networking, and inspiration, but you never know where your next big opportunity awaits!

Harpers Wine and Spirit 2012 Design Awards

Harpers Wine and Spirit is calling for entries to its 2012, Design Awards. The awards are aimed at businesses that have recently re-designed or launched their drinks brand, or to agencies that represent a well-designed and innovative product.

The Design Guild Mark 2012

The Furniture Makers’ Company are calling

February 23rd, 2012|Branding and Identity, Graphic Design, Moonstruck Marketing|

How to get Your Graphic Design File “Print Ready”

A print ready file is one that is ready to submit to a print device. The file contains all the resources that allow it to print correctly and up to your standards. A lot of the time people send something to print and they receive a message from their local printer that the file is not “Print Ready”. So here are some things to do before sending your files to the printer:

– Make sure all images are saved at a minimum of 300 dpi upon final submission and that all color images are saved as CMYK.

– Make sure all black and white images are saved as grayscale or bitmap images.

– If an image is intended to “bleed”

October 13th, 2011|Graphic Design|

Top Magazines for Graphic Designers

Keeping up to date on all the new technology, trends, and new software is key for success in the graphic design industry. One way for graphic designers to advance themselves in the design community is by checking out what’s new in the top magazines. These leading articles can inspire you, inform you, and help build your skills and talents beyond your imagination. They are filled with intriguing interviews, designer headlines, graphic design news, current events, prizes and contests and everything else a graphic designer would want.

Here are some of the top magazines to checkout with a variety of features to take your career to the next level.

Layers Magazine: Layers magazine offers in-depth tutorials, cutting-edge techniques, photoshop secrets, professional

October 11th, 2011|Branding and Identity, Graphic Design, Moonstruck Marketing|