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Semantic Search: The Newest Approach to SEO

Once upon a time, keywords were the Holy Grail for achieving page rank within Google searches. If a user searched for “Moonstruck Marketing”, Google didn’t know if the user was searching for a website, a person, or something else. The ‘bots would simply scan words and letters to statistically analyze the search the way it occurred in a certain order on the web page – the page title, the page URL, etc. – and Google would return the top 10 links matching the user’s search, with number 1 being the best match, and so on.

What was missing from this type of analysis was the human element.

Enter semantic search, a more sophisticated technology that determines, not just the order of words and letters, but the intent behind the searcher’s query.

With semantic search, results are more accurate, and search engine aptitude can be expanded to include technologies like voice search, for which traditional SEO would be quite ineffective.

Those Busy ‘Bots

Search engine ‘bots never sleep. Constantly crawling the web for content, they are now charged with comprehending users’ queries and matching them with the correct intent, ensuring the right answer is returned to the user. Search for pizza at 7 am, and Google understands you’re not looking to order pizza, but perhaps thinking about where to go for pizza later in the day. Search for pizza at 7 pm, and the results return specific restaurants in your locale.

As the technology evolves, it may even remember your favorite searches so that, 10 weeks later, when you’ve forgotten the name of that “pizza restaurant on 10th street”, it can recall your previous search.

What This Means for Business Owners

Millions of people use the internet daily to find answers. This means […]

Why You Need a Graphic Designer for Real LinkedIn Success

Using LinkedIn as part of your marketing strategy? Consider how a professional graphic designer might improve your success odds.

Today, LinkedIn’s 253 million members post a ton of content, from profiles and home page posts to status updates and group discussions. The 2013 introductions of revamped Company pages and University pages ramped up content publishing efforts on the professional networking platform. Recently introduced, the new Showcase Pages create space for even more content.

But think about it…how much material do you read on LinkedIn (on anywhere) without an image to draw you in? Probably not much. In fact, the right images separate the Influencers from the rest of the crowd. Images are indeed powerful, and hiring a savvy graphic design firm can really help you stand out.

The Key to Top-Notch Visual Content

The key is effective utilization of visual content such as sharp logos, engaging banners, shareable infographics, and much more, especially in groups and on Company and University pages.

Exactly how a can a graphic designer and visual content positively contribute to your LinkedIn marketing strategy? Here are 4 meaningful ways:

1. You’ve heard the phrase “A picture is worth a thousand words”? The idea is not new. It was voiced by a character in Ivan S. Turgenev’s 1862 novel Fathers and Sons – “The drawing shows me at one glance what might be spread over ten pages in a book.” Yes, even 152 years ago, pictures sold products. Visual content gets attention, allowing readers to better grasp your brand’s identity, and creating a human connection that translate the brand experience into brand loyalty.

2. Images drive attention, but better still, they drive engagement. A Simply Measured report on Facebook engagement one month after the […]

Where is Your Keyword List? If You Don’t Have One…Read On!

If you are interested in marketing your business online, I’m sure that you have seen the surge in articles heralding the importance of generating original content in addition to having a solid content marketing strategy in place.

Having consistently updated content published on your site is crucial to getting more traffic from social media sites and search engines while creating a power of influence over your visitors.

I’m sure that this is where you might think we would start talking about how to write blogs and market them.  This is not the case.

What I want to talk about here is what you need to do BEFORE you put pen to paper (do people still do that?) and begin formulating your first blog.

Keywords.

keywordsWith all of the fervor over the power of content marketing, one aspect that I don’t think is stressed enough is the use of keywords when writing your content.  Keywords are how people will be able to find you, your business, your services and your products online when searching for you – plain and simple.

Keywords also help you target the RIGHT market that you want to attract to your business.

Above and beyond this, keywords can make your website a powerhouse in Google (as they play a crucial role in SEO) and when used throughout your marketing materials (offline and online) can create a continuity with your overall strategy.

I have a two step process for keywords – in order to keep it simple and to get you to begin to formulate your first list.

First, write down who your target consumer is.  Then write down what your key product/service offering is.   Now you will have a good idea […]

Are Your Marketing Glasses Out of Focus?

marketing-glassesWe have all been there, the job interview. Inevitably, the interviewer looks at you and says, “So, tell me a little bit about yourself” or “Tell me about some of the projects that you are most proud of”.

At this point, does your interview tend to go downhill? Even if you do not realize it, the answer is probably yes. Do you know the reason? It is more than likely because the interviewer is bored to death with what you are telling them.

What is the basic rule in marketing? You need to have control of the conversation in order to sell! You are selling yourself in the interview, so own it!

Before the chance is there to have someone ask you to tell them about yourself, look at them and say “I’d like to tell you a little about myself”. Now, you have control of the interview and you are focusing your marketing glasses on selling yourself. To read more about this technique, you can read this article. 

There are seven steps to selling as they apply to a successful job interview:

  1. Approach – Introduce yourself, smile, be engaged and interested in what the interviewer is saying and asking you. Use the interviewer’s name and develop a rapport.
  2. Qualification – This is the section where the ‘Tell me about yourself’ question typically occurs. The ideal response is “Mary, I would like to tell you about myself. However, first I would like to ask a couple of questions. Is that alright?” Now, ask smart questions (that you have prepared) and then assess if the position is right for you.
  3. Agreement on Need – A vital question, “What are some of […]

The New iPhone 5 Is Here

Apple announced this Wednesday the latest version of the iPhone, unleashing all the details on the device that’s thinner, lighter, faster and taller than its predecessor. The new iPhone 5.

Here’s The Upside

Extended Battery

Apple’s new iPhone 5 will have a battery that lasts even longer than previous models’: 225 hours on standby and 8 whole hours while talking on the phone or surfing the web on 3G.

New Improved Panoramic Camera

The iPhone 5’s front- and back-facing cameras have each been upgraded and users will be able to take much larger photos thanks to the new Panorama feature lets you take high-definition panoramic photos.

iMessage

Another new iPhone function Apple has featured is a new messaging system called iMessage. It works between all iOS 5 devices, allowing you to leave conversations on your iPhone and continue them in your iPad  and other apple devices.

Here’s The Downside

New adaptor and Accessories

A controversial new adapter for the iPhone 5 which users will have to buy in order to continue using Apple accessories. The newer, slimline port means that thousands of current Apple accessories will need a new adapter to work with the phone and costs a bit extra too

The Price

Pricing for the different configurations is as follows: $199 for 16GB, $299 for 32GB, $399 for 64GB. Pre-orders start on September 14, and shipping begins on September 21.

By |September 14th, 2012|Uncategorized|0 Comments

The Evolution Of Photoshop: A Graphic Design Visual

By |September 6th, 2012|Uncategorized|0 Comments

Great Graphic Design Contest: HOW International Design Awards

Looking for a great opportunity to showcase your graphic design skills and get international exposure? Well look no further because HOW magazine has recently extended the deadline for the HOW International Design Awards till September 24th, 2012.

The HOW International Design Award recognizes excellence on a global scale. There are several international design competitions out there, but HOW’s is the only one that prominently recognizes winners in its award-winning magazine, telling deep stories of award winning designs for the Outstanding Achievement winners and the one Best of Show Winner.

Follow this link below to get all the info on the contest and all the cool prizes you can win.

http://designsweepstakes.upickem.net/engine/Welcome.aspx?contestid=66503

Top Creative Graphic Designed Wedding Invites

Your wedding day is one of the most memorable moments in your life. And when it comes to sharing the news to the rest of the world, each couple has their own personality, when it comes to the look of the save the date or wedding invitation design. However, any professional graphic designer will be able to capture the feeling and essence you are aiming for and design a truly unique save the date or wedding invitation. Here is a link I found on www.bestdesigntuts.com that showcases some of the most creative invites that surly made an impact on the guests. So go on and celebrate!

Click Here to Read the Full Article

Great Examples of Well- Designed Packaging

I’m sure we’ve all heard the phrase “you can’t judge a book by its cover”. Well, the truth is   most people’s decisions and choices are effected by the overall appearance of a product. So that is why it can be vital to have creative and well produced packaging for a product. So let’s face it, most toothpastes are all made out of the exact same ingredients and the ones that are taken off the shelf first are usually the ones in the best packaging. Below is an article I found on designer-daily.com that shows some of the best products on the market. Enjoy!

Click Here to read the full article!