Social Media

Why You Need a Graphic Designer for Real LinkedIn Success

Using LinkedIn as part of your marketing strategy? Consider how a professional graphic designer might improve your success odds.

Today, LinkedIn’s 253 million members post a ton of content, from profiles and home page posts to status updates and group discussions. The 2013 introductions of revamped Company pages and University pages ramped up content publishing efforts on the professional networking platform. Recently introduced, the new Showcase Pages create space for even more content.

But think about it…how much material do you read on LinkedIn (on anywhere) without an image to draw you in? Probably not much. In fact, the right images separate the Influencers from the rest of the crowd. Images are indeed powerful, and hiring a savvy graphic design firm can really help you stand out.

The Key to Top-Notch Visual Content

The key is effective utilization of visual content such as sharp logos, engaging banners, shareable infographics, and much more, especially in groups and on Company and University pages.

Exactly how a can a graphic designer and visual content positively contribute to your LinkedIn marketing strategy? Here are 4 meaningful ways:

1. You’ve heard the phrase “A picture is worth a thousand words”? The idea is not new. It was voiced by a character in Ivan S. Turgenev’s 1862 novel Fathers and Sons – “The drawing shows me at one glance what might be spread over ten pages in a book.” Yes, even 152 years ago, pictures sold products. Visual content gets attention, allowing readers to better grasp your brand’s identity, and creating a human connection that translate the brand experience into brand loyalty.

2. Images drive attention, but better still, they drive engagement. A Simply Measured report on Facebook engagement one month after the […]

What Have You Done For Me Lately?

Are you outsourcing the social media needs of your business to a specialty company? If yes, congratulations, you have made a terrific decision. If not, then find one, and find one quickly. Social media recognition is taking over the market and you do not want to be left behind.

Social Media Marketing

If you already have a company managing your social media, good work! But, have you ever thought about what you can to for them?

Well, allow me to help you with that question. I am going to discuss five specific ways that you can help your outsourcing help you!

First of all, share. Give them information to promote! Are you going to attend a conference soon? Be part of a community outreach project? Did you host an event, then send pictures for them to share!

Next, you want to write down the small nuances of what is going on in your day to day life in the office. Why? Because you want your social media strategist to be able to know you, to understand the company, the product, the service. After all, your social media voice needs to be your own, even though you have hired a puppet.

Thirdly, give things away. Build relationships that aren’t forced! You need to focus on providing value and the best way to do that is to hand out guides, reports, eBooks. This process serves to build trust and establish credibility. Do you know what else it does? It establishes credibility with your potential clients, whom your social media strategist is diligently working to transform into your active customers. Wouldn’t you love to see a picture of a business owner giving away a […]