Are you outsourcing the social media needs of your business to a specialty company? If yes, congratulations, you have made a terrific decision. If not, then find one, and find one quickly. Social media recognition is taking over the market and you do not want to be left behind.

Social Media Marketing

If you already have a company managing your social media, good work! But, have you ever thought about what you can to for them?

Well, allow me to help you with that question. I am going to discuss five specific ways that you can help your outsourcing help you!

First of all, share. Give them information to promote! Are you going to attend a conference soon? Be part of a community outreach project? Did you host an event, then send pictures for them to share!

Next, you want to write down the small nuances of what is going on in your day to day life in the office. Why? Because you want your social media strategist to be able to know you, to understand the company, the product, the service. After all, your social media voice needs to be your own, even though you have hired a puppet.

Thirdly, give things away. Build relationships that aren’t forced! You need to focus on providing value and the best way to do that is to hand out guides, reports, eBooks. This process serves to build trust and establish credibility. Do you know what else it does? It establishes credibility with your potential clients, whom your social media strategist is diligently working to transform into your active customers. Wouldn’t you love to see a picture of a business owner giving away a […]