Monthly Archives: May 2012

Time Saving Business Tips: How you can work faster

Have you ever caught yourself wishing there were more hours in the day so you could accomplish more? Well unfortunately for us, that’s never going to happen but there is something you can do to stretch the day to it’s fullest potential. Rather than make the work day longer just become faster at what you do. Now depending on what industry of business you are in you may find some things easier to do faster than others. But if you, like us graphic and web designers rely on being proficient on your computer to communicate, email, create presentations, than learning the shortcut commands on your keyboard will save you hours in the long-run! One of the things I love about Adobe InDesign is that there’s usually more than one way to accomplish virtually any task. Take placing images in your document. InDesign offers a multitude of options to improve productivity in this area, thanks to learning a few keyboard shortcuts. So if you want to impress yourself and your boss, start using the simple shortcuts and start actually leaving the office at 5 o’clock!

Here are some simple ones for just about anybody to use:

-For PC Users-

-CTRL+C (Copy)

-CTRL+X (Cut)

-CTRL+V (Paste)

-CTRL+Z (Undo)

-DELETE (Delete)

-SHIFT+DELETE (Delete the selected item permanently without placing the item in the Recycle Bin)

-CTRL while dragging an item (Copy the selected item)

-F3 key (Search for a file or a folder)

-ALT+ENTER (View the properties for the selected item)

-ALT+F4 (Close the active item, or quit the active program)

-ALT+ENTER (Display the properties of the selected object)

For Mac Users-

-ALT+SPACEBAR (Open the shortcut menu for the active window)

-Apple + A Select all on the page or in the document.

-Apple + S Save

-Apple + Z Undo your last action

-Apple + C Copy highlighted text or pictures

-Apple + V Paste copied text

-Apple + […]

Graphic Design: Do Web Advertisements Really Work?

While surfing the Internet, you’ve probably seen these small rectangular advertisements appear on all sorts of Web pages, vary in size and appearance. These little ads that change from website to website are known as banner ads and they serve one common goal: to get you to click on the ad so your Internet browser will take you to the advertiser’s Web site. Just like ads in magazines or newspapers they are creatively designed to catch your attention and entice your interests. But the big question is do web advertisements really work?

Well the answer is yes but sometimes no depending on how well you execute the ad. According to recent article in eMarketer, the number of people who actually click on the web ad runs around 31%. While a further 27% of people reported that they did an online search for the product, brand or company, and 21% typed the company Web address in their browser.

There are many reasons why advertisements don’t work well on the Web. Most of the time it is due to the ad not portraying  something relevant to the viewers. So here is what you should keep in mind when having your graphic designer create your ad.

Less is More: You need to catch a viewer’s interest instantly. The more words that clutter your ad, the less likely they’ll be read. Animated GIFs and flash banners can trigger action, but you want the viewer to remember your name so don’t clutter it up and reduce your banner’s ability to brand.

Give Reason to Click: Your banner has to be attractive and interesting. The chance to win something, get something for free or at a special discounted rate, and products that make life […]

Great ways to Promote your Business

Promoting your business is the key to success. And there are some great ways to get the word buzzing about your business. Here are some of the best ways to promote your self. So go ahead and toot your own horn.

Get a blog and direct your customers to it

WordPress and Blogger offer user-friendly options for first time visitors to the blogosphere. Free account options are available for you to engage and inform your readers about all the things that set you apart from other companies professionally.

Design a business card that grabs people’s attention

A well-designed business card is classy, straightforward, and useful. It provides important information about the type of establishment that you run, your business’s name, physical and Web address and a logo or motto to help with branding.

Set up a mailing list and offer your customers incentives for signing up for it. 

Keeping in constant communication with your customers gives you a distinct advantage. Offering sales and promotions from time to time to the people who are considerate enough to provide you with their contact information promotes goodwill and loyalty among your customers.

Implement a referral program

Customers that are willing to go the extra mile to promote your products and services can be rewarded for their referrals.  Keep incentives coming and mix up the offers to help maintain the enthusiasm day after day.

Co-market with another business

Enlist the help of your friends and fellow business owners by implementing a plan that allows you to market their products or services alongside your own.  These entrepreneurs will return the favor by finding a way to get the word out about your business whether it involves linking back to your website via their blog or getting a poster-sized […]

The History of Graphic Design

Have you ever wondered about the origin of the industry you work in? Or how the trade was developed and during what century? Well the other day while doing some research on graphic trends I found a website that was all about the history of graphic design.  I was amazed to learn some extremely interesting facts about what I love to do. For instance, there’s a whole section on how handwriting evolved and developed into print.

I found that this information can help you expand your skills and open your eyes to some great ideas that have been repeated through time. So if you are a web developer, learning the history of the computer sciences and the start of the Internet can greatly benefit you in the long run. 

Check out the link below to learn some interesting stuff about graphic design:

http://www.designhistory.org/