Monthly Archives: October 2011

Designer Tips: Why your business cards need an address

If you’re thinking starting an online business or working from home or maybe you already do, here’s something else to consider, “what do I want my business address to be?” You may think about that just not having an address and just using your email and website to direct customers to is enough. Well here are some reasons why that is not such a good idea. By holding back on your contact information it gives away harmful hints that your business is not well established or reliable.

Having cell phone numbers and email as contact details are great to have on your card but a client needs to feel confident in working with you on long term projects and not feel like you could disappear at any time. It makes them think whether you are you really in business or not? So if you’d prefer not to share your home address with the world consider getting a Mail Box with a physical address or finding an Office Space close to home. That way you can hold professional meetings, receive mail and payments and not worry about someone showing up at your house. Having a business address is the best way to give your company the image of professionalism, trustworthy and longstanding.

How Marketing Collateral Can Help Your Business Succeed.

You may not think that a completely web-based Internet business requires marketing collateral, but they actually do. In fact, most all businesses require some form of marketing collateral in one way or another to succeed. Your marketing collateral can be a significant factor of how your business is perceived by clients and customers. This is why it is important to plan carefully, and to have a clear message and the right type of designers and vendors to help make your business communicate the best way for your brand.

When most people start up a new business one of the first things they think they will need printed are business cards. Well here is a list of other types of marketing collateral to consider for your business to help grow and reach your business goals.

Brochures: Usually printed on 8 1/2 x 11 paper folded in thirds or 8 1/2 x 14 paper folded in quarters. Brochure contents range from information about your company to specific product features and benefits. It may be appropriate to place all of this information in one brochure or to create a multitude of brochures for individual products.

Flyers: Usually single sheets printed front and back, and used for inexpensive distribution. Flyers are frequently used to announce a sale, promotion or other limited-time event.

Direct mail: Advertising pieces that vary in shapes and sizes that follow standard mailing requirements. A direct mail package may include a marketing letter and/or brochure. Typical recipients of direct mail are customers, vendors or clients on mailing lists the business has developed.

Marketing Promos: Usually included with direct mail pieces, may be used as a written introduction or follow-up to a sales call.

Publications / Catalogs: Usually vary in length from […]

50 Reasons Not To Date A Graphic Designer

As a graphic designer I am constantly surfing the web for inspiration, ideas, tutorials, and business opportunities. Every once in awhile I find something that I just have to share with my friends, whether graphic design related or not, it always gives them a good laugh. Well the other day I was looking for a new creative blog idea and I saw a caption that read, “50 Reasons Not To Date A Graphic Designer” and I just couldn’t resist clicking the link to find out what kinds of craziness would I be reading.

Well after reading it, I must admit there were several statements that not only made me laugh mostly because I personally related to most of them. Although, I would never recommend someone NOT date a graphic designer because they are some of the most open-minded, beautiful free thinkers, but I would recommend reading this article. Click on the link below if you, like me, cannot resist the urge to hear these over -the-top reasons Why to not date a graphic designer.


How to get Your Graphic Design File “Print Ready”

A print ready file is one that is ready to submit to a print device. The file contains all the resources that allow it to print correctly and up to your standards. A lot of the time people send something to print and they receive a message from their local printer that the file is not “Print Ready”. So here are some things to do before sending your files to the printer:

–  Make sure all images are saved at a minimum of 300 dpi upon final submission and that all color images are saved as CMYK.

– Make sure all black and white images are saved as grayscale or bitmap images.

– If an image is intended to “bleed” off the print to the edge of image area, make sure your document includes an additional 1/8″ for the bleed area.

– When using Adobe Illustrator or InDesign programs, make sure you convert all text to outlines, which eliminates the need to provide your printer fonts, and flatten all layers before saving/sending file.

– Make sure all you backgrounds and shapes that are black are set to “rich black” which consists of 40% cyan – 30% magenta – 30% yellow – 100% black. Text should be saved key color black, 100% black.

-Printers typically consider .tif and .PDF file formats for images to be there preferred choice.

– Printers typically consider Adobe InDesign, Illustrator, and Photoshop as application file formats they prefer as well.

At Moonstruck Marketing Group we can help you save money and time by making sure all your files are “Print Ready” before they go to press!

Top Magazines for Graphic Designers

Keeping up to date on all the new technology, trends, and new software is key for success in the graphic design industry. One way for graphic designers to advance themselves in the design community is by checking out what’s new in the top magazines. These leading articles can inspire you, inform you, and help build your skills and talents beyond your imagination. They are filled with intriguing interviews, designer headlines, graphic design news, current events, prizes and contests and everything else a graphic designer would want.

Here are some of the top magazines to checkout with a variety of features to take your career to the next level.

Layers Magazine: Layers magazine offers in-depth tutorials, cutting-edge techniques, photoshop secrets, professional insights, and tons of information for some of the most creative minds about the entire Adobe Creative Suite like InDesign, Illustrator, Photoshop, Dreamweaver, and Flash. Learn how to create and build your own website with the simple tips and tricks they provide.

Photoshop Creative: Photoshop Creative is the best magazine for learning more about Adobe’s top photo editing application. Whether you’ve never used it or your an expert on Photoshop, these issues are packed full with inspirational tutorials which cover the whole scope of the software, from creative projects to practical guides to using tools and techniques.

HOW: HOW magazine’s goal is to help designers, whether they work for a design agency or run a successful, creative, profitable studio at home. HOW strives to serve the business, technological and creative needs of all graphic-design professionals.

Macworld: Macworld is a leading resource for creative professionals, both in print and online. Macworld is devoted to bringing you the latest on all products developed by Apple Macintosh. This magazine stays on top by consistently running exclusive […]

Time-Saving Design Tips

As a graphic designer, there never seems to be enough hours in the day to get everything we need done. And as our To-Do lists get longer and longer and deadlines approach we’re always looking for ways to do things faster and make the day easier. One of the biggest ways to simply save on time is experience. The more experience you have, the more proficient and more comfortable you are working. By spending the time mastering your skills you end up developing timesaving methods and have encountered mistakes and complications that you now know how to avoid.

So even if you’re not as experienced as you’d like to be, here are some more important tips to help you save on time, which ultimately saves you money.

-Learn and practice using keyboard shortcuts

We all know “command c” or “ctrl-alt-delete” but there are so many keyboard shortcuts that can help save you time. By taking the time to learn and practice these shortcuts you will begin to notice how fast you can complete a project.

-Customize your workspace in design applications

We’ve all been there when your looking for a tool and you can’t seem to find the panel behind all the clutter on your workspace. Well it’s a big timesaver to have all the necessary tools and panels readily available for you and be able to access them quickly. You can customize your own workspaces or choose one of the standard default workspace settings for easy use for Type, Web, or Video design.

-Create reusable files or templates with commonly used settings

If you find yourself creating the same projects but just for new clients then designing a basic template for those projects will save you hours of time. So […]

How QR codes can help your Business

Are you one of the many who are wondering what exactly are those black and white pixilated boxes that are popping up everywhere like the corners of magazine ads, brochures, store fronts, and flyers. Well the mystery is finally over because they are called “QR codes” and they can help grow your business. A QR code, which stands for a “Quick Response code” is a type of matrix barcode (two-dimensional code) that was originally designed for tracking auto parts, but have recently become more popular for much broader purposes, like marketing. In other words, it’s like a bar code on steroids.

QR codes were created for quick and easy linking of information to our wireless devices. Great marketing uses include embedding magazine ads that link to websites, displaying digital business card content for sharing social media accounts and contact info, sharing location information via Google Maps, and providing customers with your company’s products, reviews, contact info, and even coupons and discounts.

Generating QR codes is simple and most often a free process that you can do by using a code generator online. There are lots of different websites out there that will can help you create your QR code all you need to provide is the link, text, or other graphic or web designs that you want your QR code to contain. Then your customers can download a QR reading app on their cell phone and take a snapshot of the code with the camera and immediately returns the decoded text or web URL.

So, if your business is thinking about creating mobile marketing collateral content to input into a QR Code look to Moonstruck Marketing Group to design and promote your products and services and build […]

NEW Business Card Special!!




Mention this coupon that ran in the St. Pete and South Tampa Magazine to take advantage of this great offer!