Monthly Archives: August 2011

Best Ways to Market Your Graphic Design Business

As a graphic designer with Moonstruck Marketing Group, one of the most beneficial things you can do to ensure the success and growth of your business is to know where to market yourself.  Having a strong recognizable brand is key in building new clientele and promoting your business. There are many ways to get your name out there and here are some of the best ways to advertise your business!

Send out a customized direct mailer

A great way to reach your local market is by designing and printing direct mailers to your current and future customers. It’s a great way to showcase your creative skills and talents by including a brochure of your products and services. At the same time you include your business cards so they have your contact information. Make yourself stand out with bold text and capturing visuals.

Advertise on Social Media Sites

With the huge population of people joining social network sites like Facebook, LinkedIn, and Twitter, placing an ad on their pages is a great way to market your business. So with the millions of hits Facebook gets a day, the likelihood of your customized ad will noticed increases tremendously.

Promotional Collateral and Gear

Your business is a direct reflection of who you are and one way to promote yourself is to represent your company on promotional items. Anything from customized pens, stationary, vinyl car signs, to clothing will help get your logo recognized by the people you encounter each day.  If you’re wearing a shirt with your branded logo on it, customers feel that you are confident in your business and trust the level of service you’ll provide them with.

Hold a Contest

Holding […]

Using Facebook For Marketing and Advertising for your Business

Facebook has had a huge impact on the way people socially interact with each other online. It has changed the way we communicate and has made it possible to just be a click away from all your friends, family, and business contacts. According to Facebook statistics, they have more than 750 million active users and those people spend over 700 billion minutes per month on Facebook! Wow! That is an endless amount of content and context that people share and exchange with each other every day. With all that access to the global population, Facebook has become a powerful marketing tool for a business to have.

Businesses are creating a company page and profile to share new products, news posts, showcase new designs, link information to their websites, and create brand recognition to the world. They can also share their contact information so it’s easy to connect with them for business directly. Your clients or even potential clients can then become fans of your page and by doing so allows them to follow you and receive any updates that you post to your page.

There are many companies using Facebook to market and seeing success from it. One of the best things you can use it for is expanding your business. You can use your Facebook page to show off what you do best by promoting your business on Facebook. It’s basically like opening your business doors to the world. Post news about an upcoming event if you are looking for people to attend, or upload a special promotion coupon that they can print and use with your business.  Whether it’s pictures, business news, or important information post it up. Facebook also […]

Top iPhone Apps for Graphic Designers

One of the most technically advanced gadgets we keep on us at all times is our cell phones. In fact, cell phones have advanced so much that they have essentially replaced the everyday home phone. Not only have they replaced most people’s home phones, but their digital cameras, address books, ipods, calculators, and GPS devices have all been replaced by one single “toy”. With thousands of apps at the tips of your fingers you can find an app for almost everything you are interested in. As a graphic designer at Moonstruck Marketing Group, you can find lots of apps that will benefit your business and yourself. Whether you are flying on a plane, having a lunch meeting, or waiting in line, having your iPhone with you affords you a chance to get some graphic design work done when away from your computer.

Here are some useful apps I found for graphic designers that can help you design, create, manage, and organize your graphic design projects and business.

Color Expert: Color Expert is an interactive color wheel and swatch library that helps artists and designers indentify, tranlsate, capture, and display color. Designers know inspiration can come anywhere at anytime. Now with Color Expert, you’ll have the tools to capture the moment, the moment a color captures you.

Font Shuffle: Font Shuffle is the is a great source for typographic inspiration. 650+ font families are sorted by visual similarity. Without any previous knowledge about type design, you can quickly discover 6 typefaces of similar style in just two taps by navigating the simple category menu.

Loupe: A color picker for your iPhone. With Loupe you can capture your desired color so you don’t have to try […]

How to Design A Great Graphic Logo for your Business

Designing a logo to represent a company or business can be a tough decision and not always as simple as the end result appears. A logo not only represents a company as a whole, but also tells people who you are, what you do, and separates you from your competitors. If you are a professional graphic artist like myself, you know that designing a logo can take some time and often requires several changes till you and your client are completely satisfied with the finished product. Sometimes all it takes is a moment of divine inspiration and other times it takes some lengthy research, either way it is important to keep some key factors in mind when designing your logo. So, here are some great tips to consider while developing a successful custom logo.

Search for Inspirational Ideas:

Graphic Designers typically like to begin the logo design process by looking though several logo design books and by researching similar related logos online. This not only gives you great ideas to get your creative juices flowing, but also shows you what has already been done so you can create a completely original logo to help you stand out from the rest of the crowd. By doing this, you will have innovative ideas in mind and a strong vision to allow you to come up with excellent designs right from the start.

Know your business:

Knowing the business your designing a logo for is key since a logo should represent the business entirely. Some of the best logo designs are those that reflect the business industry such as the products and services they offer and the overall message being sent. It is also important to know who your […]