Monthly Archives: March 2011

Custom Logo Design

In today’s fast-paced world logos are everywhere. They appear on your morning paper, the billboards as you drive to work, and on the packaging of everything you eat, drink and buy. In fact, it has become nearly impossible to go even one day without seeing them. With all the hundreds of similar products in today’s market, how do you decide which one to buy? Most people simply end up going with the product with the logo they recognize the best. And that is why it is so important to have a custom logo design that stands as the symbol for your business. Whether your business is a “mom-and-pop shop” or a large corporate company, having a custom logo design will help your business attract potential customers, increase revenue, and help you get noticed in today’s competitive market.


The types of logos that drive the majority of business are usually custom designed logos and appear on all your marketing collateral. Having a graphic designer help you in creating your custom logo can be accomplished in just a few simple steps.

  1. Define your corporate identity. What about your company sets you aside from your competition? What do you offer that is different from the rest? Your logo plays a big role in your corporate identity, so this step is a vital part of designing your custom logo design.
  2. Decide what message you want your logo to say. What service or product do you offer that drives your business? You need to know what you want your logo to stand for and be able to communicate these to your graphic designer so they can be worked into your business’s custom logo design.
  3. Create your custom logo. Some people try […]

Branding Defined

A brand is described as a term, sign, name, design or symbol or a mixture of them. The purpose of the brand is to identify one seller of goods and/or services and to identify the difference between them and another seller.

With that being said, it is understandable that branding’s focus is not about getting your target market to choose you as their provider over your competition but more so about getting them to see that you are the only provider that can give them answers to their problem or sell them a particular good like no other provider can in the same business.

So what does an effective brand achieve?

  • It delivers the message clearly and consciously
  • It connects your target audience and market to your product/services emotionally
  • It confirms and validates your credibility
  • It motivates and encourages the buyer to buy your product/service
  • Seals customer loyalty

To be successful in branding try to understand what exactly your customers and prospects need and want. The way to do this is at every point of public contact; integrate, through your company, your brand strategies.

Within the hearts and minds of clients, customers and prospects is where your brand resides.  It is their experience and perceptions sum total. Some of this you can influence and some you cannot.

As the battle for customers intensifies every day, a strong brand is invaluable.  It is important to take the time to find a business that can help you spend time researching, defining and building your brand.  Your brand is, after all, what you promise to the customer.  Your brand is a foundational piece of your marketing program and communication and something you must have.

Turn to us for all your branding needs. We understand the market and will […]